Bliss by Anju wasn’t born out of a business idea—it was born out of necessity. For years, I searched for snacks that were truly clean—free from oil, ghee, refined sugar, and preservatives—but found nothing that met my standards. Frustrated, I took matters into my own hands. What started as a personal experiment in my kitchen quickly turned into a passion, and soon, Bliss by Anju was born.

In 2017, I launched the brand with a simple mission: to create wholesome, delicious snacks that nourish the body without compromising on taste. Every product—from our granolas and cookies to our munchies—is crafted with carefully sourced, all-natural ingredients. No chemicals, no additives, just pure, plant-based goodness.

Bliss by Anju is more than just a snack brand—it’s a movement towards mindful eating. We cater to those who want to heal through food, those with dietary restrictions, and those who simply love great-tasting, guilt-free indulgence. Our small-batch production ensures that every bite retains its homemade charm, bringing the warmth of tradition with the innovation of modern nutrition.

At Bliss by Anju, we believe food is medicine, and every snack should be a step towards better health. Because wellness isn’t a trend—it’s a way of life.

Achievements:

• Appointed as Advisory Board member by Plant Based Foods Industry Association at the 4th Grand Convention of the India Plant Based Foods Show, in 2024.
• Received the prestigious PBFIA Award for Plant Based Nutrition at the 3rd Plant Based Foods Summit, in 2024.
• Certified by T. Collin Campbell Centre for Nutrition Studies.
• Spoke at Genesis 2024 (Navigating the Business Landscape: From Startup to Expansion), organised by the University of Delhi, Dept. of Business Economics.